Our team had the unique opportunity to launch the Bona Furtuna brand, introducing the rich flavors and heritage of Sicily to the San Francisco market and beyond. What began with extra virgin olive oil evolved into an ongoing partnership featuring tomato sauces, sea salts, and a thoughtfully curated collection of artisan products rooted in Sicilian tradition.
From collaborating closely with co-founder Steve Luczo to visiting the farm and working alongside the team in Sicily, we gained a deep appreciation for the land, craftsmanship, and care behind every product. In partnership with a talented New York-based branding team, we helped guide the brand’s growth while navigating the world of import and distribution, ultimately partnering with Williams Sonoma to bring Bona Furtuna products to catalogs and store shelves nationwide.
Beyond its commitment to exceptional Italian products, Bona Furtuna is equally dedicated to philanthropy and giving back, with a portion of all sales supporting the Sicilian community that continues to inspire the brand.
As a female-founded and led company, Kelley O’Brien Events was especially honored to support the Bay Area launch of Furtuna Skin — another female-founded brand rooted in innovation, craftsmanship, and purpose. Having watched the La Furtuna Estate evolve from its early beginnings with extra virgin olive oil and sea salts into the thriving lifestyle and beauty brand it is today, the partnership felt both meaningful and full circle.
Hosted at Selby’s in Redwood City, the launch brought together skincare enthusiasts for an elevated afternoon of mini facials, exceptional cuisine, and beautifully curated Furtuna swag bags. The event reflected the same spirit behind the brand itself: thoughtful luxury, natural beauty, and an unwavering commitment to quality.
Kelley O’Brien Events produced the Bay Area launch celebration for Bambini Furtuna, bringing together co-founder Agatha Relota Luczo, world-renowned pediatrician Dr. Alan Greene, health-savvy mothers, and members of the press for an intimate and thoughtfully curated gathering.
Hosted at Camper in Menlo Park, the event featured lively conversations surrounding the inspiration behind the Bambini brand and the wellness benefits of the medicinal herbs cultivated on the La Furtuna Estate. Guests enjoyed a beautifully prepared lunch alongside a tasting of Bona Furtuna’s artisanal culinary products, creating an experience that felt both distinctive and deeply rooted in wellness, community, and Sicilian tradition.
